About Us

Lori Williams – Owner/Founder

Lori Williams is the owner/founder of Lori Williams – Senior Services, LLC. She has been a resident of Dallas for 23 years and has worked in the senior industry for 13 years. Lori is the co-host of the Podcast/YouTube show, “The Girlfriends’ Guide to Senior Living.” Information on all topics senior related is shared in an educational and fun format. Be sure to check it out via Podcast, YouTube or Facebook. Lori has a BS in Marketing from Louisiana State University and is a CDP (Certified Dementia Practitioner).

Lori is passionate about serving seniors and their families. She and her team personally visit the senior communities in the Dallas/Fort Worth area and only work with the ones that they would feel comfortable moving their own family members to.

Lori’s interest in senior care began when her sweet grandma was diagnosed with dementia. She lived in a senior apartment for many years, until family members noticed that she was becoming forgetful. When she could no longer live alone, she moved in with her daughter. Eventually, she moved in with her youngest daughter, a nurse, who was able to manage her care and arrange caregivers for her. She passed away at age 101 surrounded by her family. Through this journey, Lori saw how frustrating it was trying to locate resources. Her grandma was on a very limited budget, which made this even more difficult. Lori decided that she didn’t want other families going through the same struggle. Her goal is to share her knowledge and resources to make this transition as smooth as possible for you or your family member.

A little about Lori…she’s originally from Baton Rouge, Louisiana, and she’s a huge fan of spicy crawfish and LSU Football (GEAUX Tigers!) She and her husband have been married for  30 years and are the proud parents of two amazing kids, ages 24 & 17, and two wild & crazy little dogs. Her favorite food is Mexican and she loves a good margarita!

You can reach Lori by calling 214-783-1222 or via email at Lori@loriwilliams-seniorservices.com.


Betsi Goode, Business Development, Tarrant County

Betsi Goode is responsible for Business Development for Tarrant County. Betsi grew up in Arlington and has lived there all her life.  She graduated from the University of Texas at Arlington with a degree in Marketing and has served seniors and their families for over 9 years.

She and her husband, Randy, have been married for 37 years and raised twin boys.  Both of their children are married and they have 4 grandchildren.  In her spare time, she likes to cook, ride her bike, travel and spend time with her friends and family.

You can contact Betsi, by calling 817-319-2012 or via email at Betsi@loriwilliams-seniorservices.com.


Donna French, Senior Resource Specialist Heritage Ranch

Donna French has been in the senior living industry for 20 years. She was gently guided into the industry by a friend and owner of a home health company in Chattanooga, TN. Donna was offered a job as a “Sales & Marketing Director” and then immediately told the owner she did not want to be in sales. The owner responded, “good, we like to call it Community Education anyway.” That is all it took, the word EDUCATE. It definitely sounded better than sales, so she took the job.

Donna’s 20 year career has given her experience in home health, independent living, assisted living, memory care, long term care and hospice. Donna has developed a true passion for serving seniors and their families. She knows what to look for in senior living communities and will recommend options she believes will meet your needs.

Donna is originally from Denver, Colorado, but calls Texas home. She married her high school sweetheart and lives in Fairview with their 4 year old maltese, Sadie. They have two grown children and three grandchildren. In her spare time, Donna loves to go to movies, sew, read, walk and spend time with family and friends.You can contact Donna French by calling 469-952-7101 or via email at Donna@loriwilliams-seniorservices.com.


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